Stock turn is the quiet engine of dealer profitability. A car that sells in two weeks at a slightly lower margin almost always beats one held for two months chasing full margin — because every extra day costs you in floorplan interest, depreciation, yard space and opportunity. This guide covers the levers that reliably cut days-to-sell.
3–5%
over market
sits 40–60% longer
14 days
no enquiries?
review the price
30 days
no sale?
drop or refresh
Price to the Live Market
Pricing is the single biggest determinant of speed. A car priced just under the cheapest comparable advert gets the clicks; one priced a few hundred dollars over gets skipped in a transparent market. Anchor to live comparables, not just a guide value, and review anything that has not had an enquiry in 14 days. See how to price used cars for the full method.
Present the Car Properly
- Photos — 20+ well-lit images in a logical order; the lead shot decides the click
- Complete specs — every field filled; complete listings out-enquire thin ones at the same price
- Honest, detailed description — answer the questions a buyer would ask before calling
- Finance display — a weekly or monthly figure alongside the drive-away price broadens the buyer pool
Respond Fast and Reach Wide
Speed of reply is a conversion multiplier — buyers contact several dealers and tend to buy from whoever responds first and best. A unified inbox with notifications keeps response times short. And the more of the right buyers who see a car, the faster it sells: list where buyers (and AI assistants) actually look, at a cost per sale that lets you advertise your whole yard.
Pricing context, complete-listing tools, a fast inbox and wide reach — all in one subscription.
Act on the Data
Faster stock-turn checklist
6 items
Frequently Asked Questions
Frequently Asked Questions
Related reading
Related: how to price used cars, why photo order matters, and managing buyer enquiries.
