How to Set Up Your Dealer Profile in Greece

When a buyer in Athens or Thessaloniki finds one of your vehicle listings, their next action is often to check your dealer profile. A complete, professional Car Spot dealer profile builds the trust that turns a curious browser into a serious enquiry. An incomplete profile — missing contact details, no description, no photos — creates doubt and sends buyers elsewhere.

This guide walks you through every section of the Car Spot dealer profile setup so your dealership makes the best possible first impression on Greek buyers from day one.

Step 1: Business Information

Start with the fundamentals: your dealership name, full address, phone numbers, email address, and opening hours. For Greek buyers, location is particularly important — many prefer to deal with a local dealer they can visit easily. Be specific about your address and include a Google Maps pin if possible. State your opening hours clearly, including whether you are open on Saturdays — a significant advantage for buyers who work Monday to Friday.

• Enter your full registered business name and trading name if different
• Include your ΑΦΜ (VAT number) to signal legitimacy to buyers and business customers
• Provide a direct phone number and a mobile for buyers who prefer to call or message
• Set accurate opening hours for all days, including Saturday if applicable
• Upload your dealership logo for brand recognition across all Car Spot listings

Step 2: Write Your Dealer Description

Your dealer description on Car Spot is your opportunity to differentiate your business from the dozens of other dealers a buyer might encounter. Explain how long you have been in business, what types of vehicles you specialise in, and what makes buying from your dealership a better experience. Mention any manufacturer authorisations or quality accreditations. Avoid generic marketing language — specific, honest content builds far more trust with Greek buyers than vague superlatives.

Step 3: Upload Dealership Photos

Photos of your forecourt, showroom, and team make your dealership feel real and accessible to buyers who have not visited before. Upload at least three high-quality images: an exterior shot showing your premises, an interior showroom or office photo, and ideally a photo of your team. Clean, welcoming premises photographed well signal professionalism. If you have won any industry awards or have manufacturer signage, make sure it is visible.

Step 4: Finance and Part-Exchange Options

Many Greek buyers finance their vehicle purchase or wish to part-exchange their current car. If you offer either service, enable these options on your Car Spot profile. Buyers who filter by finance availability will see your listings; those looking to part-exchange will know to enquire. Stating these options clearly removes barriers and broadens your potential customer base significantly.

Step 5: Warranty and After-Sales Information

Under Greek consumer law (implementing EU Directive 2019/771), dealers must offer at least a two-year warranty to private buyers and a one-year warranty to business buyers on used vehicles. Make your warranty terms explicit on your Car Spot profile — buyers who can see this commitment upfront feel significantly more confident. If you offer extended warranty options or after-sales servicing through a partner garage, mention these as additional selling points.