Your dealer profile on Car Spot is more than an administrative detail: it is one of the first things serious buyers check before deciding whether to get in touch. A complete, professional profile builds the trust that turns a visitor into a buyer.
Yet many dealers skip this step entirely, focusing on vehicle listings while leaving their dealer profile incomplete. This guide covers exactly what to add to your Car Spot dealer profile, where to find the settings, and why each element matters to the buyers you want to attract.
Why Your Dealer Profile Matters
When a buyer sees a vehicle they like on Car Spot, many of them will visit the dealer profile before sending an enquiry. They want to know: who is the dealer, where are they, when can they visit, and can they be trusted. An incomplete or sparse profile raises doubts; a professional profile removes them.
Dealers with complete profiles on Car Spot consistently see higher enquiry rates than those with incomplete profiles. Every element you add reduces friction and builds trust.
Where to Edit Your Profile: the Content Dashboard
All profile settings are managed from the Car Spot Content dashboard, accessible at /dealer/dashboard/content. Here you can update your dealership name, description, hours, address, contact details and photos. Changes go live across all your listings immediately.
Car Spot's Content dashboard at /dealer/dashboard/content is where you manage everything buyers see about your dealership: description, photos, hours and contact details. A complete profile builds buyer confidence and increases enquiry rates.
Set up your dealer profileStep 1: Add a Professional Dealership Description
Your dealership description is your chance to tell buyers who you are and why it is worth dealing with you. Keep it concise, honest and specific. Mention how long you have been operating, what type of vehicles you specialise in, and what accreditations or warranties you offer.
- Aim for 100–200 words: enough to be informative without being excessive.
- Mention your specialism if relevant (e.g. official dealer, specialist in German brands, independent family business).
- Reference any warranty or after-sales service you offer.
- Include something that sets your dealership apart from others in the area.
- Write in clear, friendly language — buyers respond to authenticity.
Step 2: Upload High-Quality Photos of Your Dealership
Photos of your dealership help buyers feel comfortable before they visit. Show the forecourt, the showroom if you have one, and the customer facilities. A clear, well-lit exterior photo gives buyers a sense of the professionalism and scale of your business.
- Add at least one exterior photo of the dealership.
- Include a photo of the forecourt or showroom if possible.
- Consider a team photo for a personal touch.
- Avoid stock imagery — authentic photos build far more trust.
Step 3: Set Your Opening Hours
Opening hours are one of the most-checked pieces of information buyers look for before visiting. Enter the correct hours for each day of the week in the Car Spot Content dashboard. If your hours vary seasonally, update them promptly — nothing frustrates a buyer more than arriving to find the dealership closed.
Step 4: Verify Your Location
Make sure your address and location marker are correct. Car Spot uses your location to show your listings to buyers searching nearby, and an incorrect marker can make your vehicles turn up in the wrong local searches. Check the postcode and the map marker in the Content dashboard.