Your dealership profile on Car Spot is more than an admin detail—it is one of the first things serious buyers look at before deciding whether to make an enquiry. A complete, professional profile builds the trust that converts a browser into a buyer.
Yet many dealers overlook this step entirely, focusing on their vehicle listings while leaving their profile half-finished. This guide walks through exactly what to add to your Car Spot dealer profile, where to find the settings, and why each element matters to the buyers you are trying to attract.
Why Your Dealer Profile Matters
When a buyer sees a vehicle they like on Car Spot, many of them will click through to your dealership profile before making an enquiry. They want to know: who are you, where are you located, when can they visit, and can they trust you? A thin or incomplete profile raises doubt; a professional one removes it.
Dealers with complete profiles on Car Spot consistently receive higher enquiry rates than those with incomplete profiles. Every element you add reduces friction and builds confidence.
Where to Edit Your Profile: The Content Dashboard
All profile settings are managed from Car Spot's Content dashboard, accessible at /dealer/dashboard/content. Here you can update your dealership name, description, opening hours, address, contact details, and photos. Changes go live across all your listings immediately.
Step 1: Add a Professional Dealership Description
Your dealership description is your chance to tell buyers who you are and what makes you worth dealing with. Keep it concise, honest, and specific. Mention how long you have been trading, what kinds of vehicles you specialise in, and any accreditations or warranties you offer.
- Aim for 100–200 words — enough to be informative without being overwhelming
- Mention your specialism if relevant (e.g. authorised dealer, specialist in Japanese imports, family-run independent)
- Reference any warranty or after-sales support you offer
- Include something that differentiates your dealership from others in the area
- Write in plain, friendly language — buyers respond to authenticity
Step 2: Upload High-Quality Dealership Photos
Photos of your dealership help buyers feel comfortable before they visit. Show the forecourt, the showroom if you have one, and any customer facilities. A clear, well-lit exterior photo gives buyers a sense of the professionalism and scale of your operation.
- Add at least one exterior shot of the dealership
- Include a photo of the forecourt or showroom if possible
- Consider a team photo to add a personal touch
- Avoid stock images — genuine photos build more trust
Step 3: Set Your Opening Hours
Opening hours are one of the most commonly referenced pieces of information a buyer looks for before visiting. Enter your accurate opening hours for each day of the week in Car Spot's Content dashboard. If your hours vary seasonally or on public holidays, update them promptly—nothing frustrates a buyer more than arriving when you are closed.
Step 4: Verify Your Location
Make sure your address and location pin are accurate. Car Spot uses your location to surface your listings to buyers searching nearby, and an incorrect pin can result in your vehicles appearing in the wrong local searches. Double-check the postcode and map pin in the Content dashboard.
Step 5: Add a Contact Number and Website Link
Some buyers prefer to call rather than message. Including a contact number on your Car Spot profile means these buyers do not have to hunt for a way to reach you. A website link also adds credibility and gives buyers a way to see your full inventory or read more about your dealership before committing to an enquiry.
Keeping Your Profile Up to Date
Your profile is not a one-time task—it should be reviewed periodically to ensure it still accurately reflects your dealership. If you change your opening hours, move premises, or launch a new warranty scheme, update your Car Spot profile at the same time. An out-of-date profile can confuse buyers and undermine trust.
