Listing a vehicle on Car Spot is only the beginning. The dealers who consistently sell stock faster are the ones who monitor their listing performance, spot underperforming vehicles early, and make data-driven adjustments. The Car Spot Analytics Dashboard gives you real-time visibility into how each listing is performing — so you can act quickly rather than waiting weeks to find out why a vehicle has not sold.
This guide explains what the Car Spot Analytics Dashboard shows, how to interpret the data, and the practical steps you can take to improve performance for any listing in the Greek market.
What the Car Spot Analytics Dashboard Shows You
The Car Spot Analytics Dashboard provides per-listing metrics that include total views, unique visitors, average time spent on the listing, enquiry rate (the percentage of viewers who send a message), and saves (buyers who have bookmarked the vehicle). You can view performance over any time period and compare listings against your own dealership average or against similar vehicles on the platform.
- Total views: how many times the listing page was opened
- Unique visitors: how many individual buyers viewed the listing
- Enquiry rate: the percentage of viewers who sent an enquiry — the most important conversion metric
- Saves and watchlist adds: a strong indicator of buyer interest that has not yet converted
- Days on market: how long the listing has been live without a sale
Reading the Data: What Is a Good Enquiry Rate?
In the Greek used car market, a healthy enquiry rate on Car Spot is typically between 3% and 6% of total views. If a listing has 200 views but only one enquiry, something is acting as a barrier — usually price, photos, or missing information such as a ΚΤΕΟ (KTEO) date. A high views-to-saves ratio with a low enquiry rate often indicates that buyers find the vehicle interesting but are hesitating, which is typically a price signal.
When to Adjust a Listing
Use the Car Spot Analytics Dashboard to review any listing that has been live for more than 14 days without an enquiry. Start with the basics: is the price competitive compared to similar vehicles currently listed in Greece? Car Spot shows you live market comparisons directly in the dashboard. Next, review your photos — are there at least 12, starting with a strong exterior shot? Finally, check that your description is complete and that the ΚΤΕΟ expiry date is clearly stated.
Using Market Comparison Data
One of the most powerful features in the Car Spot Analytics Dashboard is the Market Comparison view, which shows how your listing's price and specification compare against similar vehicles currently listed in Greece. If comparable vehicles are priced €1,000 to €2,000 lower, that is almost certainly why your listing is not converting. The market comparison also flags if you are significantly underpricing a vehicle — useful for ensuring you are not leaving margin on the table.
Tracking Performance Across Your Full Inventory
The Car Spot Analytics Dashboard provides an inventory-level view alongside individual listing data. This lets you see at a glance which vehicles are driving the most enquiries, which are stalling, and what your overall average days on market looks like. For dealers managing 20 or more vehicles in Greece, this top-level view is invaluable for prioritising where to focus attention each week.
