Your dealership profile on Car Spot is more than an admin detail—it is one of the first things serious South African buyers look at before deciding whether to make an enquiry. A complete, professional profile builds the trust that converts a browser into a buyer.
Yet many dealers overlook this step entirely, focusing on their vehicle listings while leaving their profile half-finished. This guide walks through exactly what to add to your Car Spot dealer profile, where to find the settings, and why each element matters to the buyers you are trying to attract.
Why Your Dealer Profile Matters
When a South African buyer sees a vehicle they like on Car Spot, many of them will click through to your dealership profile before making an enquiry. They want to know: who are you, where are you located, when can they visit, and can they trust you? A thin or incomplete profile raises doubt; a professional one removes it.
Dealers with complete profiles on Car Spot consistently receive higher enquiry rates than those with incomplete profiles. Every element you add reduces friction and builds buyer confidence.
Where to Edit Your Profile: The Content Dashboard
All profile settings are managed from Car Spot's Content dashboard, accessible at /dealer/dashboard/content. Here you can update your dealership name, description, opening hours, address, contact details, and photos. Changes go live across all your listings immediately.
Step 1: Add a Professional Dealership Description
Your dealership description is your chance to tell buyers who you are and what makes you worth dealing with. Keep it concise, honest, and specific. Mention how long you have been trading, what kinds of vehicles you specialise in, and whether you are an authorised dealer or independent. Mention any relevant accreditations — RMI membership, franchise authorisations, or AA-recommended status.
- Aim for 100–200 words — enough to be informative without being overwhelming
- Mention your specialism if relevant (e.g. authorised dealer, independent, specialist in bakkies or SUVs)
- Reference any warranty or after-sales support you offer
- Include something that differentiates your dealership from others in your area
- Write in plain, friendly language — South African buyers respond to authenticity
Step 2: Upload High-Quality Dealership Photos
Photos of your dealership help buyers feel comfortable before they visit. Show the forecourt, the showroom if you have one, and any customer facilities. A clear, well-lit exterior photo gives buyers a sense of the professionalism and scale of your operation.
- Add at least one exterior shot of the dealership
- Include a photo of the forecourt or showroom with vehicles visible
- Consider a team photo to add a personal, approachable touch
- Avoid stock images — genuine photos of your actual premises build significantly more trust
Step 3: Set Your Opening Hours
Opening hours are one of the most commonly referenced pieces of information a buyer looks for before visiting. Enter your accurate opening hours for each day of the week in Car Spot's Content dashboard. Update them promptly for South African public holidays — nothing frustrates a buyer more than making the trip to find you closed.
Step 4: Verify Your Location
Make sure your address and location pin are accurate. Car Spot uses your location to surface your listings to buyers searching nearby, and an incorrect pin can result in your vehicles appearing in the wrong local searches. Double-check the suburb, city, and map pin in the Content dashboard.
Step 5: Add a Contact Number and Website Link
Many South African buyers prefer to call or WhatsApp rather than message through a platform. Including a direct contact number on your Car Spot profile means these buyers do not have to search for a way to reach you. A website link adds further credibility and gives buyers a way to explore your full inventory or read more about your dealership.
