Most dealers using Autohome (汽车之家) or Ybid (易车网) have limited visibility into which of their listings are performing and why. Car Spot's built-in analytics dashboard changes that — giving you real-time view counts, enquiry rates, and time-on-page data for every listing in your inventory. This guide explains how to read and act on your Car Spot analytics to continuously improve listing performance in the Chinese market.
Accessing Your Car Spot Analytics Dashboard
From your Car Spot dealer dashboard, navigate to Analytics. The main overview shows aggregate performance across all active listings: total views, total enquiries, and average enquiry rate for the current period. Below the overview, each listing is shown with its individual view count, enquiry count, and enquiry rate. You can sort by any of these columns to quickly identify your best and worst performers.
Understanding the Key Metrics
- Views: The number of times a buyer has opened your listing page. A low view count indicates a search visibility issue — usually photo quality, title wording, or price band.
- Enquiries: The number of buyers who have sent a message through the Car Spot listing form. This is the primary conversion metric.
- Enquiry rate: Enquiries divided by views, expressed as a percentage. A healthy rate for the Chinese market is typically 3–7%. Below 2% for a listing with good view count usually indicates a pricing problem.
- Time on page: How long buyers spend reading your listing. Low time on page suggests the listing is not holding attention — often a photo or description issue.
Diagnosing Low-View Listings
A listing with very few views in its first week is not reaching buyers in search results. Common causes in the Chinese market include: a lead photo that is too dark or shot on a cluttered forecourt; a price set so far above comparable listings on Guazi (瓜子二手车) that Car Spot's relevance algorithm deprioritises it; or a title that omits important search terms (such as "EV", "hybrid", or the trim level name). Address these issues and monitor whether views recover over the following week.
Diagnosing High-View but Low-Enquiry Listings
A listing that receives many views but few enquiries is reaching the right buyers but failing to convert them. The most common causes are: a price that is noticeably above comparable listings; a description that leaves key questions unanswered; photos that show potential defects without explanation; or missing data fields (mileage, service history, warranty status). Review the listing as a buyer would and ask what question they are unable to answer. Add the missing information to your Car Spot listing and re-evaluate performance after five to seven days.
Comparing Listing Performance Over Time
Car Spot's analytics dashboard allows you to set custom date ranges, enabling you to compare performance week on week or month on month. Use this to assess the impact of price changes or listing updates. If you reduce a price by ￥5,000 and the enquiry rate doubles in the following week, you have confirmation that the previous price was suppressing demand. This data-driven approach to listing management is not available on most domestic Chinese platforms.
